Appearances can be deceiving and although Fifi the bear may look big, strong and tough – she has actually had the most devastating life of torture and abuse.

After 30 years of living in squalor, Fifi’s life completely turned around…

Image Source: YouTube/PETA (People for the Ethical Treatment of Animals)

Image Source: PETA

Before her rescue however, the poor bear was completely unrecognisable – just skin and bones and a tormented look in her eyes. Her heartbreaking story started 32 years ago when she came into the possession of a private owner who was looking for Syrian brown bears.

Image Source: PETA

As well as buying Fifi, the awful owners also bought a male brown bear named Bruno and these people were not keeping them as exotic pets, in fact they had extremely disturbing intentions with the animals. Their new owner planned to train them to perform tricks for money on the streets – and this wasn’t like teaching a dog to sit or roll over, their owners used inhumane practises to teach the bears.