Appearances can be deceiving and although Fifi the bear may look big, strong and tough – she has actually had the most devastating life of torture and abuse.

After 30 years of living in squalor, Fifi’s life completely turned around…

Image Source: YouTube/PETA (People for the Ethical Treatment of Animals)

Image Source: PETA

Before her rescue however, the poor bear was completely unrecognisable – just skin and bones and a tormented look in her eyes. Her heartbreaking story started 32 years ago when she came into the possession of a private owner who was looking for Syrian brown bears.